L2 Capital announces the sale of an outdoor camping equipment platform

DEVON, Pa.–(BUSINESS WIRE)–L2 Capital Partners, LP (“L2” or “L2 Capital”) (www.L2Capital.net) is pleased to announce the sale of Insight 2 Design, Inc. and Elevate, LLC (collectively “Worldwide Camping Holdings” or the “Company”) to Clearview Capital. This transaction represents the successful completion of L2’s 2018 investment in Worldwide Camping Holdings. Terms of the transaction were not disclosed.

Based in Overland Park, KS, Worldwide Camping Holdings is a fast-growing, multi-channel pioneer in the outdoor camping gear industry. One of its business units, Insight 2 Design (www.Insight2Design.com), is a product development company specializing in innovative camping equipment and portable battery-powered lighting. A second business unit, Elevate LLC, designs and produces outdoor equipment such as tents, shelters, lights, outdoor furniture and sleeping bags, sold primarily through online retailers under the Core Equipment brand (www.CoreEquipment.com).

Under L2 ownership, Worldwide Camping Holdings has expanded its leadership team, expanded its channels and categories, and experienced significant growth in the company-owned brand. The investment allowed the company to grow its core business, develop new products, expand end markets served and position the company to achieve double-digit annual growth rates.

Nick Vaughn, Co-CEO of Worldwide Camping Holdings, said: “L2 Capital was a great partner who really understood the business from day one and helped us strategically scale the team and the business to position the company for rapid growth. It was definitely a win-win partnership, and we wish the team at L2 Capital and its partners continued success.

“It has been a pleasure to work with the leadership team of Worldwide Camping Holdings over the past few years to drive significant growth across the business, expand into new products and services, and increase market share in all product lines,” said Bob Levine. , managing partner at L2 Capital. “L2 believes the company will continue to grow and we wish them the best with their new partners.

TM Capital served as financial advisor and Troutman Pepper served as legal advisor to Worldwide Camping Holdings.

L2 Capital Partners (www.L2Capital.net) is a boutique lower-middle-market private equity firm specializing in making control investments in a diverse range of family-owned and founder-founded businesses with demonstrated market leadership and unlocked growth potential . L2’s impressive track record over the past decade includes first-quartile returns for its portfolio of business services and consumer products companies with enterprise values ​​of up to $100 million. L2 Capital adds value by partnering closely with business leaders to achieve their strategic and financial goals by providing intimate operational support, including a breakthrough growth framework in addition to access to resources and technology gained over 40 years of principal investing experience.

Sally J. Minick